Gibson Guitar Corp is Full of Crap...

Or at least their PR Department is. The recent hype that they are producing "the world's first self-tuning technology" for guitar is a false claim - and I'd bet they know that damn well. As do Jimmy Page, Joe Perry, Dave Beegle, Tom Keifer, Mark Slaughter, Graham Nash, Ed Roland, Masayuki Matsuyama, Pat Metheny, Rich Robinson, Mick Fleetwood, Robert Hunter, Kenny Loggins, Art Alexakis, Cameron Morgan, Oliver Leiber, David Lynch, Peter Buck, Eddie VanHalen, Peter Frampton, Sonny Landreth, Jeff Martin, Pete Townshend, Buddy Miller, Randy Saxon, Scotty Burton, Nile Rodgers, Jamey Faulkner, Randy Jackson, Matthew Curran, William Eaton, Tony Catania, Jason Bonham, Rick Springfield, Peter Cunnah - and other well known artists and producers who use TransPerformance's Self-Tuning Guitars. Their products have been on the market since the early 90's.

I can't say how the products compare, but the point is that Gibson, and by association their partners in Germany who actually came up with the self-tuning technology found in the 'Robot Guitar', are being dishonest. Which is a shame IMO. Was it really necessary to say "the first" instead of 'revolutionary' or a similar claim that would make the point that their product is cool *without* flying in the face of reality and integrity? I think this is the kind of thing that gives marketing and PR a bad name.

Pictured: the TransPerformance Gibson Special Double Cutaway. I trust the irony is not lost on anyone.